The Dyson Purifier Cool PC1 is ideal for buyers needing clear, quantifiable air purification in medium-sized rooms up to 400 sq ft. They prioritize knowing their purifier's performance, specifically valuing a solid smoke CADR of 76. This buyer also appreciates advanced smart features like Wi-Fi connectivity, app control, voice control, and remote monitoring for ultimate convenience and control over their indoor air quality. They are willing to pay a slightly higher price for superior, measurable performance and comprehensive smart home integration.

The Dyson Purifier Cool™ Autoreact TP7A suits buyers primarily seeking general air circulation and cooling with basic automatic air sensing, rather than specific, quantifiable purification metrics. They might live in an environment with minimal pollution concerns or simply desire the convenience of a Dyson fan with integrated sensing. This user appreciates automatic operation and the flexibility of direct or diffused airflow. The lower price point is attractive, and they are comfortable without detailed specs like CADR or explicit room coverage being provided.