The ideal buyer for the Blueair Blue Signature is someone with a large open-plan home or multiple connected large rooms up to 3385 sq ft, prioritizing robust and fast air purification. They need to effectively eliminate smoke, pet hair, dust, and strong odors with a high CADR of 2163.2. This user values powerful performance over additional cooling features and appreciates the unique design that allows it to double as a functional side table, blending seamlessly into their living space. They are prepared for recurring filter purchases but want top-tier air quality across expansive areas.

The Dyson Purifier Cool PC1 is perfect for individuals living in smaller rooms or apartments (up to 400 sq ft) who desire both air purification and cooling from a single, sleek device. This buyer values sophisticated design, modern smart features like app and voice control, and the safety of a bladeless fan. They prioritize personal comfort and localized air quality improvement, appreciating Dyson's ability to project cooling airflow while capturing particles down to 0.3 microns with its HEPA H13 filter. They are willing to accept lower overall purification coverage for the dual functionality.